This Second Marketing LLC

"The Colgate Smile program exceeded our expectations. While we have been successful marketing to consumers in many media environments in the past, it was a real challenge to enter this new world and to connect with consumers in a completely new environment. Our program needed to be faithful to the Colgate brand equity, and to be relevant and worthwhile for Second Life citizens. Our results were great, based on a strategically focused and professionally executed plan."

"Working with Joni (This Second) has been an awesome experience. She was passionate, enthusiastic and put so much energy into developing SwirL cafe; I believe the quality and uniqueness of the cafe speaks volumes about her work. Furthermore, as someone trying to explore a new space, Joni provided a ton of feedback and best practices to help us navigate through Second Life."

"As far as everyone can tell, this was the highest one-on-one branded interaction known to date that ever took place on Second Life," said Greg Foster, chairman and president of Imax Filmed Entertainment. "Reaching 15,000 people in exactly the demographic you're shooting over seven days is sort of hitting the marketing bonanza."

"... [This] turned out better than I expected. Thank you so much for participating and helping to position IMAX exactly as we could have hoped in this piece. I hope your phone starts ringing off the hook today from the "Big-Wig" Hollywood types looking to put your fabulous skills to work!!"

"Joni West has been a pleasure to work with. She "gets" Second Life and what 1-800-Flowers is trying to achieve in Second Life. She helped us formulate a strategy that has been very well received by Second Life residents. The Brand Ambassadors campaign was a phenomenal tactic. We interacted with thousands of residents in a short period of time, spreading our message and bringing good wishes (in the form of flowers) to the World. She worked quickly and efficiently, and focused on interaction and not the "build." This made all of the difference to us for our Second Life launch."

"Working with Joni West and This Second Marketing has been a total pleasure! Like many companies, we didn't know how to approach this entirely new and unique space to create an effective brand awareness and image enhancing marketing program. We also hadn't budgeted for a program in Second Life since the opportunity to market there is brand new. Joni worked with us to make an extremely limited budget stretch as far as possible and provided great ROI, not only in the Second Life venue, but by connecting Overstock.com with media interviews about our Second Life presence. These included an interview in Fast Company Magazine with an estimated readership of more than a million people plus a video interview for the Second Life Cable Network which reached thousands of additional people both inside and outside of Second Life. The video clips she provided of the Overstock.com Virtual Store Grand Opening received several hundred hits on YouTube as well. We consider this Second Life test program a super success and will be consulting with Joni and This Second Marketing on how we can leverage Second Life again in the near future."

"SUN wanted to integrate a large employee event with the virtual ones taking place in Second Life on the SUN sims associated with the tremendous live JavaOne 2008 event. This Second Marketing was able to help us staff and manage the flow of people who were entering Second Life so the integration of the major live event and substantial virtual events went off smoothly for all. We are very pleased with the service we received from This Second Marketing and hope to partner with them again to integrate live events with our Second Life virtual presence."