"The Colgate Smile program exceeded our expectations. While we have been successful marketing to consumers in many media environments in the past, it was a real challenge to enter this new world and to connect with consumers in a completely new environment. Our program needed to be faithful to the Colgate brand equity, and to be relevant and worthwhile for Second Life citizens. Our results were great, based on a strategically focused and professionally executed plan."
Jack J. Haber Colgate-Palmolive - VP, Global Advertising & eBusines"Working with Joni (This Second) has been an awesome experience. She was passionate, enthusiastic and put so much energy into developing SwirL cafe; I believe the quality and uniqueness of the cafe speaks volumes about her work. Furthermore, as someone trying to explore a new space, Joni provided a ton of feedback and best practices to help us navigate through Second Life."
Gabe Chua Nestle USA - Coffee-mate Brand Team"As far as everyone can tell, this was the highest one-on-one branded interaction known to date that ever took place on Second Life," said Greg Foster, chairman and president of Imax Filmed Entertainment. "Reaching 15,000 people in exactly the demographic you're shooting over seven days is sort of hitting the marketing bonanza."
Greg Foster Chairman and President of IMAX Filmed Entertainment"... [This] turned out better than I expected. Thank you so much for participating and helping to position IMAX exactly as we could have hoped in this piece. I hope your phone starts ringing off the hook today from the "Big-Wig" Hollywood types looking to put your fabulous skills to work!!"
Maggie Huntington IMAX Filmed Entertainment"Joni West has been a pleasure to work with. She "gets" Second Life and what 1-800-Flowers is trying to achieve in Second Life. She helped us formulate a strategy that has been very well received by Second Life residents. The Brand Ambassadors campaign was a phenomenal tactic. We interacted with thousands of residents in a short period of time, spreading our message and bringing good wishes (in the form of flowers) to the World. She worked quickly and efficiently, and focused on interaction and not the "build." This made all of the difference to us for our Second Life launch."
Seth Lasser 1-800-FLOWERS - Asst. to the CEO / Director of Special ProjectsThis Second Marketing LLC is a marketing agency that specializes in helping brand marketers enter the vibrant, fast-growing world of Second Life. We are made up of marketing and digital media professionals who have been living "Second Lives" since before the buzz-boom over Second Life in late 2006. We approach brand marketing in Second Life from a different, and dare we say smarter, perspective than most other companies in this specialized field.
We make it easy for you to understand everything you need to know about how Second Life can fit into your brand marketing strategy. We have tools and presentations that clearly and efficiently bring you up to speed with what is happening in Second Life and where you can fit in. Many of these tools can be customized so that you can use them to quickly educate your internal brand team on the possibilities and opportunities for brand marketing in Second Life. These tools can also be customized by interactive and creative agencies who would like to take their brand clients into Second Life using us for behind the scenes support.
